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MSBA Goal 2


MSBA Goal 1 MSBA Goal 2 MSBA Goal 3 MSBA Goal 4

Degree Program:  MSBA

Goal 2:  The student will be an effective communicator.



Did Not Meet Expectations
Limited Accomplishment

1  2  3


Met Expectations
Some Problems
Needs Improvement

4  5  6


Met Expectations
Considerable Expertise Shown
With Project

7  8  9


Direct or indirect measurements and/or measurement links



Assessment assigned to learning objective

State purpose:  early, clearly, creatively, skillfully

Vague or inconsistent statement of purpose

Expresses a clear, coherent thesis statement

Creative, insightful and/or skillfully designed thesis statement

Term paper/case report in

FIR 7155


Organize and develop:  structure,  connect, separate, flow

Some organization evident, but inconsistent

Connects ideas within document and to other sources and ideas; Points are logically developed and flow logically from one idea to the next

Effective organization contributes to full development of written presentation.

Term paper/case report in

FIR 7155.



Benchmark:  Recommendation for improvement will be made for each objective where assessment of learning does not include 70 percent or more of students assessed in the Exemplary category based on the learning outcome rubric scale.


Assessment - Fogelman College of Business and Economics - The University of Memphis