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MSBA Goal 1


MSBA Goal 1 MSBA Goal 2 MSBA Goal 3 MSBA Goal 4

Degree Program:  MSBA

Goal 1:  The student will be competent in the use of technology.


Did Not Meet Expectations
Limited Accomplishment

1  2  3


Met Expectations
Some Problems
Needs Improvement

4  5  6


Met Expectations
Considerable Expertise Shown
With Project

7  8  9


Direct or indirect measurements and/or measurement links


Assessment assigned to learning objective

Use typical business application software packages effectively

Enter data, get output; weakly understand software capabilities; misunderstand & misinterpret output

Understand data requirements of software; generate useful output; struggle in interpretation

Fully understand software capability and limitations; apply in routine and non-routine settings

Exams and/or reports in

MIS 7650


Use internet for business research tasks.

Follow basic directions; perform basic searches on popular search engines; struggle with nonstandard sources or advanced search routines

Locate basic info from public and private sources with effectiveness & efficiency

Find current, detailed, appropriate info on specialized topics; assess reliability

Exams and/or reports in

MIS 7650


Benchmark:  Recommendation for improvement will be made for each objective where assessment of learning does not include 70 percent or more of students assessed in the Exemplary category based on the learning outcome rubric scale.


Assessment - Fogelman College of Business and Economics - The University of Memphis