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EMBA Goal 2


EMBA Goal 1 EMBA Goal 2 EMBA Goal 3 EMBA Goal 4 EMBA Goal 5

Degree Program:  EMBA

Goal 2:  The graduate will be a good communicator.


Did Not Meet Expectations
Limited Accomplishment

1 2 3


Met Expectations
Some Problems
Needs Improvement

4 5 6


Met Expectations
Considerable Expertise Shown
With Project

7 8 9


Direct or indirect measurements and/or measurement links 


Assessment assigned to learning objective

The student will prepare an executive summary in an appropriate structure.

Weak or missing introduction. Poor or missing explanations of key points. Weak or missing conclusion.

Unclear introduction. Vague explanations of key points. Conclusion lacking action items for follow-up.

Clear and concise introduction. Focused explanation of key points. Strong conclusion with action items for follow-up.

MKTG 7140,

Marketing Plan (Group)


The student will organize an effective presentation.

No opening statement or irrelevant statement. Loses focus more than twice. Does not manage time effectively.

Opening statement relevant to topic. Gives outline of speech. Mostly organized, loses focus only once or twice. Some transitions. Allows enough time to deliver speech, although it could have been better edited.

Has a clear opening statement that catches audience’s interest and gives overview. Stays focused throughout.

Includes transition statements that tie sections together. Very effective time management.

Group presentation and individual contribution scores on presentation in ECON 7100 and MGMT 7160

MKTG 7140 Marketing Plan (Group)


Benchmark:  Recommendation for improvement will be made for each objective where assessment of learning does not include 75 percent or more of students assessed in the Exemplary category based on the learning outcome rubric scale.


Assessment - Fogelman College of Business and Economics - The University of Memphis