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BBA MKTG/MGMT

 

BBA ECON BBA FINANCE BBA INTBUS BBA MGMT BBA MKTG/MGMT BBA MIS BBA SCMGMT

Fogelman College of Business and Economics

Degree/Major:  BBA/Marketing Management

Goal 6:  Graduates will be effective marketing planners.

Fair

Did Not Meet Expectations
Limited Accomplishment

1

Good

Met Expectations
Some Problems
Needs Improvement


2

Exemplary

Met Expectations
Considerable Expertise Shown
With Project

3

Measures

Direct or indirect measurements and/or measurement links

Score

Evaluation assigned to learning objective

Identify and interpret the marketing environment and then formulate an effective process for the development of a marketing plan (MKTG 4901)

The environmental analysis does not address several of the potential dimensions of opportunity/ threat in the marketing environment.  The analysis of the included dimensions is very limited in its interpretation.

The environmental analysis addresses all feasible dimensions of opportunity/ threat in the marketing environment. However, the analysis is limited in its interpretation

The environmental analysis covers all feasible dimensions of opportunity/ threat in the marketing environment. The interpretation of these dimensions is well done.

MKTG 4901

Marketing Plan report

Class Presentation

Analyze and formulate the appropriate elements needed to develop a clear and concise marketing plan (MKTG 4901)

Some of the strategic dimensions of the Marketing plan are missing or given limited consideration

All the strategic dimensions of the Marketing plan are included.  Some dimensions are not given sufficient consideration

All the strategic dimensions of the Marketing plan are included. All dimensions are considered thoroughly.

MKTG 4901

Class Presentation

MKTG 4901

Marketing Plan Report

Integrate the needed strategic components and develop recommendations for an effective marketing plan.  Communicate the details of the marketing plan in an effective and concise manner. (MKTG 4901)

The executive summary is too limited (less than 1 pg.) or too long.  The marketing plan report omits needed discussion of strategic dimensions and/or the tactics needed to fully develop the strategic plan. The presentation is limited in its effectiveness.

The executive summary is descriptive. The marketing plan covers the needed strategic dimensions, but does not provide needed details about the tactics needed to fully develop the strategy. The presentation is adequate in its effectiveness.

The executive summary and marketing plan contain all the information necessary to fully describe the recommended strategy and supports the strategy with the appropriate tactics. The presentation is effective and concise.

MKTG 4901

Class Presentation

MKTG 4901

Marketing Plan Report

 

Benchmark: 75% of the students will be assessed in the Exemplary Category for each objective.


MARKETING MANAGEMENT Majors Goal 6 - Objective 1     BBA Marketing Management Goal 6 - Objective 2 

MARKETING MANAGEMENT MAJORS Goal 6 - Objective 3

Marketing Management Major Improvement Implementation Report
(click to view report in .pdf format)
Assessment - Fogelman College of Business and Economics - The University of Memphis