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BBA Acct Goal 1


BBA Acct Goal 1 BBA Acct Goal 2 BBA Acct Goal 3 BBA Acct Goal 4 BBA Acct Goal 5 BBA Acct Goal 6

Degree Program:  BBA Accounting

Goal 1:  Students will be effective communicators.


Did Not Meet Expectations
Limited Accomplishment



Met Expectations
Some Problems
Needs Improvement



Met Expectations
Considerable Expertise Shown
With Project



Direct or indirect measurements and/or measurement links



Evaluation assigned to learning objective

Develop a clear and concise topic statement of the issues to be addressed. (MGMT 3510)

Statement was not concise or clear on the issues or topic to be addressed



Statement or discussion was clear on some points relating to the issue or topic, but weak on other points.


Clearly addressed both the topical statement  and issue to be addressed


Written projects in MGMT 3510








Explain the approach taken to evaluate an issue relating to a business topic. (MGMT 3510)

Provided a weak presentation of the approach. Methodology was not well expressed Provided an adequate explanation of the methodology used Provided a clear explanation of the methodology and how it leads to a sound conclusion Written an oral projects in MGMT 3510


Summarize the results of the analysis of an issue in a clear set of conclusions. (MGMT 3510)

Inadequate summary and/or presentation of the results or presented results not consistent with the issue addressed Adequate presentation but inconsistent summary of the results Well formulated conclusions consistent with methodology employed

Written and oral projects in MGMT 3510


Present the topic in a professional manner. (MGMT 3510)

Inadequate written or oral presentation

Failed to use acceptable written or oral presentation guidelines

Presentation adequate but not exceptional

Some errors relating to appropriate written or oral presentation methods

Excellent presentation which was well written and presented in a professional manner

Written and oral project in MGMT 3510


Benchmark:  Recommendation for improvement will be made for each objective where assessment of learning does not include 75 percent or more of students assessed in the Exemplary category based on the learning outcome rubric scale.
Assessment - Fogelman College of Business and Economics - The University of Memphis